Behind the S.C.E.N.E : what is to be a cultural entrepreneur

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Podcast - Behind the scene of cultural entrepreneurship in Europe

by Milena Seror


Creature School presents

Culture Backstage

An international training program for future
cultural and artistic entrepreneurs

Culture Backstage is an EU funded training program for young cultural entrepreneurs who wish to develop and implement projects on a European scale. It is developed by the European Creative Network for Culture, under the leadership of Creature, a Paris-based School of Cultural Entrepreneurship.




93% of fees

Over a period of 13 months, selected participants will follow courses, workshops and build connections while traveling to the 6 following institutions, in five different countries :

Scuola Holden, TURIN 🇮🇹

Launched in 1994 in Turin with commitment to creating a course with clear objectives, contents and ground-breaking teaching approaches, Holden School is a school of writing and storytelling. We teach how to craft stories and how to integrate theoretical concerns with practical experience.

Heimathafen theater, BERLIN 🇩🇪

In 2009 the theatre company Heimathafen Neukölln launched a new folk theatre in Berlin´s most multi-cultural district- Neukölln. With the motto WE ARE THE  PEOPLE´S THEATRE and a diverse program of theatre productions, concerts, lectures and new show formats, Heimathafen Neukölln has given the district of Neukölln a new lively voice  –  made up by a crossover of styles, genres and cultures.

Public Art Lab, Berlin 🇩🇪

Public Art Lab (PAL) is a Berlin based platform of experts from the fields of urban planning, new media art and IT in Berlin, directed by curator Susa Pop. PAL realises networking urban art projects that catalyse artistic processes and public awareness in temporarily occupied urban settings.

Czulosc Centre, Warsaw 🇵🇱

Czulosc Centre is an international movement in contemporary photography. It’s a group of artists who explore the medium of photography and consciously limit themself to the characteristics and meanings of the medium. It’s organized as an art gallery and as a foundation of culture with NGO structure


Paris based organisation for developing cultural entrepreneurship. Creature is working through 3 different activites: School, Accelerator and Agency

On the Move, Brussels 🇧🇪

On the move is the cultural mobility information network active in Europe and worldwide. OTM informs about cultural mobility opportunities and advocates for a socially and environmentally responsible cultural mobility.

Learning objectives

Seeking financial support

Building a powerful network

Organizing event and cultural project in the field of theatre, cinema, music industries, graphic arts, photography and publishing


Improving language skills


Exchange of ideas and good practices in a plurality of European contexts

Advanced digital literacy

Art and culture as tools to meet social and economic challenges

Building an informative and inviting online presence



“Nothing New” started out as a project aimed to facilitate a ‘new’ creation of 6-9 artist/practitioners in different fields/mediums, always in conversation with Abi and always within the contemporary context of the theoretical exploration of the relevance of ‘newness’ versus the ‘not new’.

Looking also at structure and sustainability within the contemporary working field of cultural practice, shortly after commencement, the project began to develop a consciousness of not just being another artistic project, but instead to utilize the culture backstage opportunity to develop a solid framework for an art ‘company’.


“The Electric Prophet” is a therapeutic, social and ecological art festival project which aims at valuing the healing trough artistic practise, encourage social solidarity and form healing bonds with Nature.

I would like to concretize this project through Culture Backstage, to benefit from a collaborative and curious artists network but also to structure it better and communicate in the best way possible.


Within the Culture Backstage experience I am developing an entrepreneurial project for an association called les Ateliers d’Artistes de la Milady in the city of Biarritz. This association is located in an old greenhouse now rehabilitated into a creative workspace. My role in this project is diverse, I organize events and I take care of the general development of the space. The goal is to invigorate this cultural space and develop its incredible potential.

Culture Backstage allows me to better structure this project and receive feedback from a large scale of very interesting professionals and cultural actors !


Both underground event planners and their target audience coexist in bubbles filtered by Facebook’s algorithms without always crossing paths. This explains why 25 major event planners of the underground scene already use Diggin to connect instantly to their audience and vice-versa.
For event planners, we provide an online ticketing & CRM platform where they can easily: manage their events, get insights, increase profits thanks to new marketing tools.
For a better user experience we also created a mobile app where users can: -Find the best underground events based on their interests, -Book their ticket with a single tap, -Buy cashless drinks by simply showing their smartphone at the bar.

Culture Backstage is an EU funded training program for young cultural entrepreneurs who wish to develop and implement projects on a European scale.